When creating content for a website or blog, it is important to ensure the material you are producing is of the highest quality. Unfortunately, people often make the mistake of including filler content in their copy, which can have negative consequences.
Filler content is a type of content that does not serve any purpose other than to take up space. It is frequently used by marketers and website owners as a quick way to fill a page or article with content without needing to create something original and meaningful.
Filler content takes many forms, such as using irrelevant keywords, overusing quotes or stock images, or simply writing long-winded paragraphs that don’t offer any insight.
Here are five reasons why it’s important to avoid filler content from your copy.
1. It Clutters Your Content:
Filler content is any kind of information that doesn’t add value to your copy. This could be anything from random facts to unnecessary words and phrases that take up space without adding any real value.
Including too much filler content can make your copy confusing and difficult for readers to follow, which can lead to them leaving your website before finishing the piece.
Some readers might just scroll past articles with fluff content because they are not relevant, interesting or credible enough.
This will increase the chance of a reader missing out on important information that they were looking for which can be frustrating and upsetting.
2. It Doesn’t Contribute To Your Message:
Since filler content doesn’t really add anything meaningful to your copy, it doesn’t contribute to the overall message you are trying to convey.
This means that readers may not fully understand what you are trying to communicate, which could lead them away from your website without engaging with the content further.
Filler content can also be damaging due to its lack of creativity.
As mentioned earlier, using stock images or long-winded paragraphs that don’t offer any insight is not only boring but also unoriginal.
Great creative serves as an opportunity for businesses to differentiate themselves from competitors and make an impact on potential customers.
However, if businesses rely too heavily on filler content, their creative output will lack distinction and generate little interest from consumers.
3. It Wastes Reader Time:
People don’t want to spend their time reading through walls of text that don’t contain any valuable or relevant information.
Fluff content wastes readers’ time by bombarding them with an unrelenting stream of text without substance.
Fluff content might be engaging and interesting at first glance, but it will not hold people’s interest for long.
If they see a lot of filler content in your copy, they will likely lose interest and click away before they even get to the points you are trying to make within your piece.
Fluff content wastes readers’ time and energy, which can be particularly detrimental when it comes to a reader making a purchase decision. The consequence is that the customer leaves your website and goes to your competitor.
4. It Impacts SEO Rankings:
In addition to being damaging for brand image, filler content can actually hurt the performance of a website from an SEO perspective.
Search engines rely on relevance when determining where a page should rank in search engine results pages (SERPs).
Using irrelevant keywords that have nothing to do with the topic at hand can result in a lower rank since search engines will see the page as less relevant than one without filler words.
When optimizing your website for search engine ranking, it is essential to focus on adding relevant keywords and phrases that will help your web pages rank higher in search engine results.
Filler content, however, may contain keywords that are either unrelated to the topic of the page or not used by actual searchers.
This can cause the website’s SEO ranking to suffer because these irrelevant keywords do not contribute any value to the page and may even cause problems with search engine algorithms.
Quality content should always be focused on delivering relevant information that helps users understand more about the topic at hand and encourages them to engage with the page further—filler content does neither of these tasks correctly, which makes it risky for websites hoping to improve their ranking or user engagement rates.
5. It Makes You Look Unprofessional:
In the modern age of internet-savvy consumers, customers expect to receive meaningful information from businesses.
By filling a page or article with meaningless fluff, businesses are signaling that they do not take their customers seriously and are not invested in providing them with valuable information.
This can lead to customers feeling disappointed and unengaged with a brand’s marketing efforts.
In addition, filler content may damage user trust in your brand if they find it suspicious or deceptive.
If users come across filler content on your website, they may think that you are trying to hide something by using irrelevant words and phrases rather than providing useful information about your products or services.
This could ultimately lead them to look elsewhere for what they need and hurt your reputation in the process.
Overall, it is important for businesses to recognize the importance of quality versus quantity when it comes to creating content for their websites and marketing efforts.
Filler content may appear harmless in the short-term but can ultimately damage customer engagement, Search Engine Optimization (SEO), and brand image if relied upon too heavily.
Therefore, it is important for businesses to invest more resources into creating meaningful and engaging content that adds value for their customers.
Avoiding filler content from your copy is essential for creating quality pieces of writing that engage readers and help promote a positive image for your business or brand.
Not only does this help ensure readers understand what you are trying to communicate via your material, but it also helps improve SEO rankings and creates a more professional look for all of your written pieces